Technology is helping Santa Claus come to town more efficiently

DEAR SHAREHOLDERSFCESG of Father Christmas () Global Inc, ’tis the season for management to update you on the state of the business. Growth in demand continues to be ho-ho-hum. That other implausible global delivery maestro, the stork, has been slacking, so our global customer base has expanded by just 130m infants this year, down from 144m in 2012, bringing the total addressable market to just over 2bn under-15-year-olds. We thus made 2023 the “year of efficiency”, like Meta but jollier.In particular, we invested heavily in our technological capabilities, to streamline operations, avoid supply-chain bottlenecks and contain costs. Start with logistics. We are ramping up use of , and . This provides a convenient way to put Donner, Blitzen and the rest of the herd out to pasture, while burnishing our credentials by dispelling complaints about animal cruelty.